PRIVACY POLICY

Last Modified: 02/12/2025

This Privacy Policy describes how EH8 Global LLC (“Company,” “we,” “us”) collects, uses, and protects personal data and sensitive health information when you use www.emilyhoon.com (“Site”) or participate in Emily’s services.

Compliant with:

GDPR (EU)
Swiss Federal Act on Data Protection (FADP)
Applicable U.S. standards

1. Data We Collect

A. Personal Information

Name
Email
Phone number
Country/timezone
Communication preferences

B. Sensitive Health Information (collected only with explicit consent)

Symptoms
Menstrual cycle & history
Lifestyle habits
Medical history
Supplements/medications
Hormonal, metabolic, thyroid, gut information
Functional lab test results (DUTCH, GI-Map, OAT, etc.)
Bloodwork from your doctor

C. Technical & Behavioral Data

IP address
Device & browser information
Cookies

Collected via:

Google Analytics 4 (GA4)
Hotjar
Meta Pixel
Google Ads Tag
Brevo (email engagement)
Webflow forms

2. How Data Is Used

Deliver consultations and programs
Interpret functional lab results
Provide written protocols
Email communication through Brevo
Improve website experience
Run advertising and measure campaign performance
Maintain internal session notes (not shared with clients)

Health data is not used for advertising.

3. Legal Basis for Processing (GDPR)

Explicit consent (Art. 9) for health data
Contractual necessity (Art. 6) to provide services
Legitimate interest for site analytics and communication

4. Data Sharing

We only share data with:

Functional labs (only when clarifying results)
Brevo (email delivery + tracking)
Google Analytics, Hotjar, Meta & Google Ads
Payment processors (no health data)
Webflow (form storage)

Data is never sold or rented.

5. Data Storage

Google Drive (encrypted, private)
Local paper notes stored securely
Retained indefinitely unless deletion is requested

Session notes are not shared.

6. Your Rights

Under GDPR and FADP, you may request:

Access
Correction
Deletion
Restriction
Withdrawal of consent
Data portability

Contact: thrive@emilyhoon.com

7. Security Measures

We implement:

Encrypted storage
Secure access controls
Password protection
Limited data access

However, no system is completely risk-free.

8. International Data Transfers

Data may be transferred to:

Switzerland
EU
USA

All transfers follow GDPR protections.